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A global network fast becoming the dominant player in the burgeoning field of esports

  • Blast broadcasts in 18 languages
  • It reaches 150m households
  • Recently signed biggest ever betting deal with Unikrn
  • Coverage recently nominated for an Emmy Sports Award
  • Total viewership of esports was 454m in 2019

The inside story

Esports is big business, both online and live where it packs out enormodomes with ease.

Blast is a global esports network with a huge worldwide audience, broadcasting the best teams in the world and is a leading creator in six of the top eight esports games by viewership.

It is particularly well-known in the esports world for its broadcasting of Blast Premier, a series of worldwide Counter Strike tournaments, which is esports’ equivalent of football’s Champions League, with the revenue potential that implies.

Why we chose to invest and how it added value

Esports is already big but it’s going to get much bigger with audiences predicted to hit 646m this year. The market is poised to go to the next level both in terms of sponsorship and the sale of media rights and Blast is ideally positioned to benefit from these trends, as seen in its latest record betting deal with Unikrn., its direct-to-consumer product offers the opportunity to generate more revenue.

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