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An online marketplace for user-generated video content, supplying major global media outlets

  • Newsflare began with regional news websites
  • Newsflare now has a global client base in 40 countries
  • UK clients include BBC, The Daily Telegraph and Sky News
  • The company boasts an archive of over 100,000 videos
  • 5,000 new videos are acquired every month

The inside story

Newsflare was co-founded by CEO Jon Cornwell and former co-founder Bevan Thomas. The company was inspired by watching a news report which featured gripping video footage shot by an amateur. It was a lightbulb moment – why not set up an online marketplace to sell user-generated content like this direct to media outlets and split the profits with the original filmer? Newsflare was founded with the proposition – “Shoot video. Tell the world. Get paid.” – and quickly found a market.

Newsflare soon attracted interest from mainstream media and social publishers, with limited means to access rapidly breaking viral videos, while suppliers could be certain of getting the best price for their efforts.

Why we chose to invest

Pre Edge investment, the company had already attracted the likes of the BBC, Sky News and Mail Online as clients, all of whom remain clients today. Edge believed in the company’s ability to scale the supply of saleable video direct from filmers, particularly within the editorial and brand advertising client base.


Tell us what you are building

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