PORTFOLIO COMPANY
Mindset AI
Mindset AI is a software platform that enables SaaS companies to embed intelligent, conversational AI agents into their products quickly and easily.
- Founded in 2019 by serial entrepreneur Barrie Hadfield, former founder of Workshare (acquired by HG Capital).
- The no-code platform enabling education and learning providers to create, deploy, and monetise AI agents trained on their own content.
- Mindset is experiencing strong growth and raised funding to expand in the UK and US.
The inside story
Mindset AI was born from Barrie Hadfield’s conviction that educators should control how AI represents their knowledge. Drawing on his experience scaling enterprise SaaS, he and his team built a platform that transforms static course libraries into dynamic, conversational learning tools. By structuring content through proprietary knowledge graphs, Mindset AI ensures accuracy, trust, and seamless deployment for organisations that value both innovation and integrity.
Why we chose to invest
Learning and development is shifting rapidly toward personalised, AI-enhanced experiences. With strong product-market fit, efficient SaaS metrics, and a founder who has successfully built and exited before, Mindset AI is positioned to become a category defining platform for intelligent learning.
Tell us what you are building
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