Jonathan Levav is a Professor of Marketing at the Stanford Graduate School of Business.
Professor Levav studies consumer behaviour and behavioural decision theory, focusing on understanding consumers’ judgments and choices by using tools from experimental psychology and behavioural economics such as surveys and experiments. In particular, he studies the contextual factors that influence people’s choices and judgments. Professor Levav’s research has been published in prominent, peer-reviewed journals including the Journal of Consumer Research, the Journal of Consumer Psychology, the Journal of Marketing Research, Psychological Science, and the Proceedings of the National Academy of Sciences. Professor Levav is a winner of the Hillel Einhorn New Investigator Award, awarded biennially by the Society for Judgment and Decision-Making. Prior to joining Stanford, Professor Levav was a member of the faculty at the Columbia Business School.