AI KAT Hackathon: Fiona Dent Joins the Panel

28 March 2025 

Edge’s General Partner, Fiona Dent, joined an all-star judging panel at the AI KAT Creative Hackathon, held at Google Cloud HQ UK—hailed as the best-attended event ever at the venue. Themed “Break the Creative Algorithm,” the hackathon brought together 80 of the brightest minds in branding, marketing, and AI to create fully-formed brands—complete with strategy, messaging, logos, and visual identity—in under two hours.

Fiona was blown away by the AI-driven speed and quality of brand creation. Commenting she said:

“AI KAT is a game-changer. Watching brands come to life in minutes—not months—was a true testament to the future of AI-powered branding.”

With AI KAT unveiling its MVP 2.0 platform, the event also showcased the potential of AI-powered brand co-pilots. Fiona joined judges from PwC, ITV, Google, and more to celebrate the winning brands and explore how AI is reshaping the creative industry.

More on AI KAT’s Hackathon here.