This week Siobhan McDade Managing Director of Jungle Media sat down with media brand Campaign UK to discuss the changing landscape.

In conversation Siobhan commented on how the TikTok ban should serve as a wake-up call for brands to invest in long-term community building.

She described how the brands that are thriving today aren’t just chasing reach; they’re fostering deep audience relationships that evolve with them: and how those overly reliant on TikTok, or any single platform, are the most exposed when inevitable changes arise.

An interesting read. Link to the article here.